Maybe because I hail from a state that has some claim to actual “freshness,” or maybe because New Jersey seems, still, even after living here for nine months, such a metropolitan and even slightly greasy place, the current agricultural marketing slogan “Jersey Fresh” makes me chuckle in an NQR sort of way everytime I see it.
Admittedly, not ALL of New Jersey (especially the part where we live) is akin to the infamously trashy setting of the TV show “Jersey Shore.” That’s up closer to Newark, in the badder ‘burbs of NYC. Out here things are comparatively rural. Comparatively bucolic. But also waaaaay crowded and almost devoid of land actually being used for agriculture. In fact, in those few places where you see fields (instead of housing developments or strip malls) nicely stencilled plaques usually can be found proclaiming that the land had been specificially “saved” as a rural preservation, like a tourist attraction!
So, while I’m a little ashamed to admit actually buying a few of these scallops (we’ll see how “Jersey Fresh” they actually are when I sautee them in a little herbed and garlicked olive oil tomorrow), the slogan definitely requires an entry here. Bon apetit!