A Cup of Khan

This one falls under the ‘accidentally good’ product name category.  And the accidentally provides justification enough for including it as NQR.

Ogedei's mug on the package, but no corresponding triple-sized 'mug' available.

Although this blog certainly refrains from advocating any product named after a Mongol despot, we feel especially concerned about food or beverage products claiming specific heritage or association with the Central Asian horse-lords.  What’s more, this one has been named not for the iconic founder of the dynasty (Ghengis) nor for the more famous later descendent Tamerlane, but for one of the tweener Khans, the more obscure but still satisfyingly frightful Ogedei.

What makes this name particularly apt is that Ogedei was ordered by his court physician to cut his drinking in half or else face certain early death from what we, now, would call cirrhosis.  Ogedei, cheeky bugger that he was, complied with the letter but not the spirit of the injunction, having one of his craftsmen fashion a drinking vessel three times as large!  He continued his drinking.  He died.  And the invasion of Europe stalled on the very doorstep of Germany and Austria in order for all the claimants to the royal Mongolian throne (or yurt) could make their way as speedily as possible back to Karakorum in the Himalayan foothills, there to decide upon the next ruler.

So, as a bit of marketing advice for the Khaantea Corporation, consider incorporating Ogedei’s oversized cup into advertisements.  I’m sure there are plenty of us Starbucks’ addicts who might benefit from a mug three times larger than usual.  And, if I were to see, through my bleary pre-coffee morning vision Ogedei’s visage every day, I might feel at least a little grateful for his extreme appetites.  Were it not for his early death I might be speaking and writing some variation of Mongolese now, rather than English.

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2 responses to “A Cup of Khan

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